The story of Petrusse is that of a woman, creative, artist, passionate about art, literature and ancient fabrics, Petrusse Reynen.

It all began in 1996 when Petrusse, of Dutch origin, antique dealer and gallery owner, made a trip to India. She then discovered there the world of weavers who worked on hand looms or still weaved by hand in the respect of ancestral traditions.

Fascinated by what she saw, she decided to create a first collection. It was then that the first Petrusse stoles were born and with them the fashion of the cashmere motif was reintroduced in France; The cashmere palmettes, a noble and high-end symbol are selected, stylized and reinterpreted by Petrusse to cover the shoulders of refined women.

Years passing, Petrusse multiplies the materials, the creations, the sources of inspirations to sell today his scarves to the women but also to the men, throughout the world

Cashmere fascinates Petrusse because it is representative of a country, a design, a shawl and a material. It is at the heart of many of his creations and at the origin of its inspiration.

Its logo is made up of botehs (from Hindi – buta – meaning “plant” or “tree”) symbolizing a stylized Mughal four – leaf clover.

Petrusse’s Private Collection: Inspiration for Every Day

The archives gathered by Petrusse are made up of more than two hundred cashmeres, printed or woven, and original gouaches which establish year after year a fruitful dialogue with the different collections. Petrusse was one of the first to rework these ancient fabrics and ancestral motifs of India called cashmere to adapt them to the fashion and contemporary trends.

These exceptional, beautiful and rare fabrics are the subject of exhibitions proposed for different places of sale.

Petrusse Headquarters : Le Château Mauriac

Petrusse decided to combine her taste for art and literature with her passion for fabrics: she set up her headquarters and creative workshops in Langon (south of Bordeaux) in the house built in 1860 by Jacques Mauriac, Grandfather of the Nobel Prize for Literature, François Mauriac. She ties this place with an intimate relationship.

Creations

Inspired by its heritage of ancient fabrics and by its loving observation of nature, each of the Petrusse creations is exclusive and unique.

Sometimes embellished with precious details such as pearls and crystals, tulle, silk or lace embroidery, or velvet fringes, tassels in passementerie, feathers of peacocks or ostrich … The precious stoles are finalized by the fairy fingers Of the seamstresses of the House.

Petrusse creates unique, tailor-made pieces for its customers but also for its privileged partners

Most of the stoles in the House are woven on jacquard looms in Kashmir. However, for special techniques like the lance-cut, the weavers still operate by hand in accordance with ancestral know-how.

The know-how of the Petrusse House is recognized to such an extent that the greatest museums and castles use its inspiration to translate all the nobility of their heritage into fine fabrics.

Petrusse finally has vocation to share his favorites. That’s why every season, she shares her collaborations with an artist, a painter, a writer ….

Petrusse develops its network of boutiques

in France and Europe using our Cashmere solution

Petrusse shops in France

The Maison Petrusse welcomes you in the heart of the most beautiful districts of the most beautiful cities of France. In Bordeaux, Petrusse is located on rue des Remparts, a stone’s throw from the Hôtel de Ville and on the alleys of Tourny in the Golden Triangle. In Paris, find the Petrusse scarves in the Rive Gauche district, one of the most chic of the capital.

Opening of the first Petrusse shop in Italy – March 2017

And also…

You can also find Petrusse stoles and scarves at BHV Rivoli, Galeries Lafayette for men and in all the Printemps for women and retailers all over France.

L’article Petrusse develops in France and Europe using our Cashmere solution est apparu en premier sur Thalma.

Bobbies is above all a story of friendship, mixing joy of life and magic, adventure and fantasy, all in a poetically shifted tone in a colorful assertive style.

Created in Paris in the spring of 2010 by two childhood friends, Antoine Bolze and Alexis Maugey, Bobbies is the first French brand of colored pocketed moccasins.

Their idea? Shake the codes by reinterpreting as the seasons the greatest classics of the shoe. Moccasins, desert boots, boots, sandals or ballerinas are revisited with pep’s and elegance.

Today, Bobbies has just opened its first international boutique in Lebanon.

As a guarantee of quality and authenticity, all Bobbies shoes are made with love, respecting tradition and craftsmanship. Their workshops in northern Portugal are full of riches and talents. Logo embroidery, hand stitching and assemblies, at Bobbies every detail counts!

They source the best materials and the leathers are selected by their team to guarantee unique shoes at the fairest price.

Inspired by the charm of Paris and their joyful explorations around the world, Antoine and Alexis sail on the trends and imagine in their Parisian style office two annual collections that rhythm the calendar of the seasons (Spring / Summer and Autumn / Winter) .

Slim cuts, pretty colored leathers and original details, make each pair a unique model.

L’article Bobbies relies on Cashmere to develop its network of boutiques in France and internationally est apparu en premier sur Thalma.

18 points of sale to pilot

Golf Plus chose the Cashmere solution to drive its 18 points of sale: 16 in France and 2 out of France, from the specialized store to the test center, via pro-shops, its online sales site but also its wholesale management. Golf Plus also chose the Cap Address solution, fully integrated with Cashmere, in order to make its customer database more reliable and thus optimize its marketing actions by guaranteeing a privileged link with its customers.

Golf Plus close to its customers

Today, thanks to the multiplication of its distribution channels, the company offers a wide range of services (fittings, logging of balls, etc.). For the past 32 years, Golf Plus has always been the leading specialist distributor of golf products in France, a success based on the very concept of its stores, its pioneering character and greater proximity to its customers.

To maintain its status as a leader and better manage its customer relations, Golf Plus also wanted to implement the Cap Address solution (validation and assistance in the entry of mail addresses and postal addresses, standardization of telephone numbers). The result is a more reliable customer database and optimized marketing campaigns.

L’article Golf Plus chooses Cashmere est apparu en premier sur Thalma.

Resulting of a close partnership between the two companies, the solutions of the French editor Cap Adresse have been natively integrated in Cashmere and can be activated from now on by simple setup.

Cap Adresse, French software editor, proposes innovative solutions allowing for managing all aspects of customer data quality (postal address, email, phone numbers…), preventive solutions for saving time and qualify information at entry time, as well as curative solutions for improving the quality of existing customer database.

L’article Cap Adresse integration with Cashmere est apparu en premier sur Thalma.