Golf Plus chooses Cashmere
Golf Plus, the leading specialist distributor of golf products in France, has chosen the Cashmere solution to manage all its activities: own and franchise stores, B2B and e-commerce.
18 points of sale to pilot
Golf Plus chose the Cashmere solution to drive its 18 points of sale: 16 in France and 2 out of France, from the specialized store to the test center, via pro-shops, its online sales site but also its wholesale management. Golf Plus also chose the Cap Address solution, fully integrated with Cashmere, in order to make its customer database more reliable and thus optimize its marketing actions by guaranteeing a privileged link with its customers.
Golf Plus close to its customers
Today, thanks to the multiplication of its distribution channels, the company offers a wide range of services (fittings, logging of balls, etc.). For the past 32 years, Golf Plus has always been the leading specialist distributor of golf products in France, a success based on the very concept of its stores, its pioneering character and greater proximity to its customers.
To maintain its status as a leader and better manage its customer relations, Golf Plus also wanted to implement the Cap Address solution (validation and assistance in the entry of mail addresses and postal addresses, standardization of telephone numbers). The result is a more reliable customer database and optimized marketing campaigns.